Paul Langer, DP
Twin Cities Orthopedics
Great Feet for Life: Footcare
& Footwear for Healthy Aging
By the age of fifty the average person has walked 75,000 miles or the equivalent of more than three laps around the earth. Healthy feet provide the foundation for overall health and wellness. In fact, research shows that our quality of life is directly related to our ability to maintain an active lifestyle. As important as or feet are though, they are the most neglected part of the human body. Many of the most common causes of foot pain can be directly attributed to shoes.
Dr. Langer will discuss causes of foot pain, changes that occur to our feet with age and the role that footwear plays in foot health and overall wellness. Current and future footwear trends will be discussed as well.
Dr. Langer practices with Twin Cities Orthopedics in Minneapolis, MN and serves as an adjunct clinical faculty member at the University of Minnesota Medical School. |
Kelly McDonald
Marketing Expert, Author
Come Together: Dealing with generational differences in the workplace
Why don’t Boomers realize there’s more to life than work? And why don’t Millennials realize that their 5:00 p.m. yoga class does not take precedence over a client deadline?
These questions are being asked and grumbled about in every workplace in the country. Any time two or more generations work side by side, there are going to be potential differences in the approach to work and collaboration. But never have the differences between these generations been so profoundly marked as they are now. This presentation will focus on key generational differences and how you can work effectively with someone much older or younger than you – and enjoy it!
A complementary copy of Kelly’s new book How to Market to People Who are Not Like You will be given to the first 150 retailers who register. |
Jim Dion
Retail Maven
The Psychology Of Price
“Can you do something on the price? I saw it on line for about ten bucks cheaper.” It may appear that price is all customers are focused on today, and the lower the better. Retailers are reacting by slashing prices without realizing that this can be a race to the bottom which only a few stores may be able to return from.
Yet, if you look at the psychological reasons behind our obsession with low price, there are some interesting twists in our thinking that can make things appear to be a lot better than they are. Paying full price, for example, may be unthinkable, yet, what exactly is full price today? Is it the real cost of a product or is it more of a “reference price” that outlets and off price stores use to justify a discount and make it look like the deal is too good to pass up? An inflated price, even though the consumer knows it is inflated, makes a product more desirable to them and makes the discounted price seem low by comparison. |
Mike Featherston
ICB International
China Explained
What’s happening in Chinese factories is having a major impact on the footwear business from price to product availability and even design. Mike Featherston, a 29-year veteran of sourcing footwear in Asia, shares a history of shoe production in China and his ideas on what it means to your business.
Mike Featherston is the co-founder and CEO of Innovative Custom Brands, which provides design, development and sourcing for women’s fashion, athletic and active fashion footwear for leading brands and retailers.
Prior to starting ICB, Featherston was president of Brooks Sports and later managing director of Lotto USA. He and industry veteran Dennis Ryan co-founded ICB in 1993 and has been sourcing footwear in China since 1988. ICB has more than 300 employees in China and is involved with 40 different factories. |
|
